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Brand Naming workshops

Our naming workshop is designed to help you create a strong and trademarkable brand name that aligns with your company's mission and resonates with your customers. Through a guided process that takes into account trademark law and emotional language, we'll help you generate a unique and memorable brand name that protects your intellectual property. Whether you're a startup or an established business, our workshop will provide you with the expertise you need to create a brand name that leaves a lasting impression.

Step-by-Step to a perfect brand name

Join our step-by-step guided online naming workshops, designed for the founding team and led by experienced facilitators. Discover everything you need to know to develop a strong and memorable brand name, from theory to strategy.

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- STARTER -
BRAND NAMING WORKSHOP

One-day kick-starter Brand Naming Workshop is a quick and effective way for start-ups and corporations to develop a strong and trademarkable brand name.

 

During the Brand Naming workshop we will: â€‹

  1. Develop a powerful brand name that aligns with your goals using our step-by-step process.

  2. Our process covers theory, strategy, and semantic mapping to help you generate a unique and memorable brand name.

  3. Explore naming techniques and conduct a deep dive naming exercise to actively develop name results.

  4. After identifying your top three name choices, we will thoroughly examine each name to ensure its suitability from all aspects.

  5. Make an informed decision and enjoy your new brand name with confidence!

Underwater Dive

- DEEP DIVE -
BRAND NAMING WORKSHOP & BRAND STRATEGY 

One-week advanced Brand Naming Workshop combined with Brand Strategy to start-ups and corporates helping you to develop a strong and trademarkable brand name and brand identity to differentiate you from your competitors.

 

During the Brand Strategy workshop we will additionally cover:​

  1. Brand and Company Audit: we will analyze your company's current state and align your team with a clear direction, purpose, and values to develop a strong brand, and see the opportunities.

  2. Brand Personality & Brand Voice

  3. Your Brand Position & Value Proposition

  4. Your Brand Story & Your Why?

  5. Your Target Audience & Ideal Customers

  6. Marketing roadmap

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The importance of your brand name 

A brand name is much more than just a label. It is a vital part of any business's identity and can have a significant impact on its success. Not only does a strong brand name help customers identify and remember your product or service, but it also serves as a legal protection for your business. By securing a trademark for your brand name, you can prevent others from using it and protect your business from potential legal issues. In short, a well-chosen brand name is crucial for building a strong brand identity and protecting your business's legal rights.

Business Plan

Recommended by the best:

“The Brand Naming Workshop was a thorough and insightful process that helped us better understand how to focus on our brand identity in a more structured way. While we ultimately decided not to use the suggested name due to changes in our strategy, we were still extremely satisfied with the workshop's set-up and outcome. The workshop helped us clarify our brand messaging; provided us with helpful tools and set us on a path to success.”

Peter E. Braun, CEO

Phenogy AG

Who we are?

We are two independent consultants with combined expertise in brand protection, brand naming, and brand strategy. We can help you develop a powerful brand name that will increase your company's value and create customer loyalty and recognition.

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